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Spotlight: 'Freakonomics' Authors Launch Belk College's 'next' Lecture Series

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Spotlight: 'Freakonomics' Authors Launch Belk College's 'next' Lecture Series

Date Published:
Monday, October 25, 2010

UNC Charlotte’s Belk College of Business is committed to preparing its graduates to recognize the trends, ideas and innovations that will inform the next generation of business leaders. The college also wants to extend that invitation to the greater Charlotte metropolitan region through its new speaker series “next.”

Planned as a year-long series, “next” debuts with speakers Steven Levitt and Stephen Dubner, authors of “Freakonomics.” The duo created a revolution with their best-selling book, and as a result, they have changed the way people think about facts, figures and human behavior. Among the topics they explored: What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? Why is chemotherapy prescribed so often if it’s so ineffective? Can eating kangaroo save the planet? Ultimately, by responding to such “freakish” questions, they show that economics is, at root, the study of incentives -- how people get what they want or need, especially when other people want or need the same thing.

Through the Belk College’s “next” lecture series, participants can experience the Freakonomics phenomenon in person on Thursday, Nov. 4, as the Belk College of Business celebrates its 40th anniversary and the creation of the “next” speaker series. The event, which takes place at the Ritz-Carlton Charlotte, begins with a reception and anniversary celebration at 5:30 PM. Levitt and Dubner will speak at 6:30 PM.

The duo created a revolution with their best-selling book, and as a result, they have changed the way people think about facts, figures and human behavior.

UNC Charlotte students can attend this very special event for $10, which includes complimentary round-trip bus transportation between campus and the Ritz-Carlton. Tickets for the general public are $49 each. VIP tickets are $149, which includes a private reception with the authors after the event and a signed copy of Freakonomics. With more than four million copies sold, “Freaknomics” spent more than two years on the N.Y. Times best-seller list, and it has spawned a sequel (SuperFreakonomics), a popular blog on the New York Times website and a new documentary film.

For more information, visit the Belk College's website.