Spotlight: Are You a Facebook Fan?

Spotlight: Are You a Facebook Fan?

Date Published:
Monday, February 21, 2011

UNC Charlotte reached a milestone this past fall with the enrollment of the 25,000th student. As the University grows and changes, so do the ways in which we communicate with students, faculty and staff. Social media, including popular sites such as Facebook and Twitter, provide new and exciting ways to connect the campus community and share the UNC Charlotte story in real-time. In fact, UNC Charlotte’s Facebook page also celebrated a milestone this year when the number of University “friends” surpassed 11,000.

For the past two years, the Division of University Advancement has led the charge to incorporate social media into UNC Charlotte’s daily communications efforts; chief among these is the University’s official Facebook page, which had been launched by a group of students before it came under the auspices of Marketing Services. Since its incorporation into Marketing Services, the official UNC Charlotte page has grown quickly to more than 11,000 individuals.

With an average of two to four posts per day, and each post garnering numerous “likes” and comments, the University’s Facebook page has become a place for continuous dialogue, information exchange and positive interaction. Marketing Services staff works to keep the information flowing and balanced from sources across the entire campus. It’s also a high priority to keep the conversation civil and accurate, providing answers to posted questions when appropriate and enforcing the University’s social media usage guidelines.

We work very hard to make sure we’re not just ‘pushing’ information out. Social media is a conversation and so we ask questions of our fans and post photos, videos and links we know they’ll like.
Richard McDevitt, Director of Marketing

The site provides the latest on athletics, arts and culture, global reach, research, scholarship and academic life at UNC Charlotte, as well as examples of the ways in which faculty, staff and students are staking their claim to the University and surrounding community. Life on campus, sports, class registration, admissions and library hours are some of the more popular topics discussed on the site.

Richard McDevitt, Director of Marketing, says the site is constantly evolving to include more engagement and interaction with students, faculty, staff and parents. “We work very hard to make sure we’re not just ‘pushing’ information out. Social media is a conversation and so we ask questions of our fans and post photos, videos and links we know they’ll like.”

For faculty interested in learning more about social media, McDevitt, James Hathaway from Research Communications, and others involved in social media usage on campus will host a social media workshop on February 25. The workshop will include a session on the UNC Charlotte Facebook page, and Dr. James Tabor will discuss how he uses Facebook to promote his research and scholarly publications.

Click here to visit UNC Charlotte’s Facebook page.