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Spotlight: 20,000 Fans & Growing

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Spotlight: 20,000 Fans & Growing

Date Published:
Friday, July 13, 2012

UNC Charlotte recently reached a milestone with the graduation of our 100,000th alumnus. As the University grows and changes, so do the ways in which we communicate with students, faculty, staff and alumni. Social media, including popular sites such as Facebook and Twitter, provide new and exciting ways to connect the campus community and share the UNC Charlotte story in real-time. In fact, UNC Charlotte’s Facebook page just celebrated another milestone — the number of University "fans" has surpassed 20,000.

The Division of University Advancement has led the charge to incorporate social media into UNC Charlotte’s daily communications efforts; chief among these is the University’s official Facebook page. It is now the largest higher education Facebook page in the region. In fact, the page gets a new fan “like” almost every hour. While there are lots of college students and soon-to-be college students on the page, almost 25 percent of the people connected via Facebook are over age 25, including 49er alumni, parents, and friends of the University.

Social media, including popular sites such as Facebook and Twitter, provide new and exciting ways to connect the campus community and share the UNC Charlotte story in
real-time.

With an average of two to four posts per day, the University’s Facebook page has become a place for continuous dialogue, information exchange and positive interaction. As the University prepares to welcome the largest freshman class in its history, the page will play an important role in communicating with new students and their parents. Life on campus, sports, class registration, admissions and library hours are some of the more popular topics discussed on the site.

University Communications staff works to keep the information flowing and balanced from sources across the entire campus. It's also a high priority to keep the conversation civil and accurate, providing answers to posted questions when appropriate and enforcing the University’s social media usage guidelines.

Richard McDevitt, Director of Marketing, says the site is constantly evolving to include more engagement and interaction with students, faculty, staff and parents. The page features videos, photos, geocache events and other exciting ways to Stake Your Claim to North Carolina’s urban research University.